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Via Rodeo

Via Rodeo

Rebelling against every type of convention, VIA RODEO brings a taste of the edgy Los Angeles fashion scene to the streets of Dubai. A completely original unisex concept store, VIA RODEO writes its own rules about what a boutique should be; a showcase of artistic, independent designers in an explosive riot of creativity where art, music and fashion collide.

VIA RODEO is a multibrand, grand “mansion” that looks like it has been invaded by punks and its dramatic décor and fashion collections reflect this. Here you will find the daring ladieswear; funky, printed t-shirts, alluring hand-painted dresses that are wearable works of art & lingerie-infused playful bikinis make a strong statement with their striking prints and details.  Loud, flashy shoes and handbags adorn all corners of the rooms and seem to shout out at you. 

VIA RODEO is not for the faint of heart. It is for the person who wants to stand out, to be noticed & be the center of attention whether it’s on the beach, lounging with friends or dancing in a club; VIA RODEO has something for every occasion.